Leigh Smith
Creative Marketing, Design & Communications Professional
I help organisations tell their stories through graphic design, content creation, video production and marketing communications.
With experience across corporate, education, events and not-for-profit sectors, I combine creative thinking with hands-on delivery to produce engaging visual content, marketing campaigns and digital experiences that drive results.
Recent impact:
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£400,000 saved by bringing content production in-house
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Multi-channel campaigns across web, PPC, social & print
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Global video production across Europe, Mexico and Australia
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Design and production of event collateral, signage and exhibition assets
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Content creation for major brands, events and corporate communications
What I do
Graphic design
Creating print and digital assets including brochures, flyers, signage, exhibition graphics, presentations, social media assets, event collateral and brand materials.
Experienced in maintaining brand consistency across multiple channels while producing engaging visual content for both corporate and consumer audiences.
Event & brand experience
Supporting events, exhibitions and activations through creative production, content capture and stakeholder engagement. Experience ranges from automotive events and expos to large-scale corporate events, creating everything from event signage and exhibition graphics to post-event content and communications.
What I do
Content creation & video
Producing photography, videography, UGC and social content from concept through to editing and delivery. Experienced filming and creating content across live events, brand activations, corporate environments and international campaigns.
Marketing & communications
Planning and delivering integrated campaigns across social media, email, PPC and print. Creating content and communications that strengthen brands, engage audiences and support wider business objectives. Improving website performance and customer journeys through content optimisation, UX improvements and design. Experienced in Shopify, WordPress, Wix and Drupal.
Proven impact
£400,000 cost saving
Delivered major budget efficiency in 2025 by bringing content creation and graphic design in-house rather than outsourcing to external agencies. This improved production speed, reduced marketing costs and allowed campaigns to launch more efficiently.
Global content campaigns
Produced travel and lifestyle content across multiple international locations including Mexico, Croatia and Bulgaria, supporting large-scale brand campaigns.
Campaign results included:
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9.95 million video starts
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56% brand recall
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multi-platform digital and editorial coverage
Website & UX optimisation
Optimised websites across multiple CMS platforms by improving:
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user journeys
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content structure
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conversion rate optimisation
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page speed and performance
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mobile optimisation
Brands I've worked with
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Heidelberg Materials
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TUI
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De Montfort University
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Cystic Fibrosis WA
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Inventor Group
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One Stop Stores (Tesco Plc)
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De Montfort Students' Union
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Art AI Festival
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Vibrant Hummingbird
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EZEtrolley
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K Bar Pro
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Smiles by Gurms
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Leicester Horror Con
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Government Communications HQ
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HMP Leicester
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Manav Sadhna
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Code Students
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Regency Refurbishments
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Storm's Journey












